Research Analyst Job at the Place - Smackers Limited

The Place is a trademark of Smackers Limited. It is a profitable player in the QSR industry in Nigeria with great prospects and staff strength of +1400 employees. Currently, our operations span across 17 locations (15 stores and 4 central operation units) in Lagos, Nigeria, with rapid expansion plans to penetrate more locations in the short to medium term.



Our current management team consists of experienced hands with over 60 years of experience that spans industry as well as management consulting in foremost multinational professional services companies.

We are recruiting to fill the position of:

Job Position: Research Analyst

Job Location: Lekki, Lagos

Job Description

  • Conduct market research to identify consumer trends, preferences, and competitor offerings in the QSR industry.
  • Analyze market data, consumer surveys, and industry reports to gather insights and identify opportunities for new menu development and product improvements.
  • Analyze sales data, customer feedback, and performance metrics to identify opportunities for revenue growth.
  • Provide research and analysis to support the development of menus for new outlets, considering local market preferences and demographics.
  • Collaborate with the operations team to ensure efficient and effective implementation of new menu items across outlets.
  • Monitor and track industry trends, technological advancements, and emerging concepts relevant to the QSR industry.
  • Provide regular reports and presentations on market research findings to inform decision-making processes and menu planning.
  • Collaborate with the marketing team to develop promotional materials and messaging strategies.
  • Conduct post-launch evaluations of new menu items to assess their performance and make recommendations for adjustments.
  • Research and identify new locations for business expansion  

Qualifications

  • A minimum of second-class upper in Bachelor's Degree in Business Administration / related fields
  • 1 - 3 years of experience in the advertised role
  • Excellent communication and presentation skills.
  • Work experience as a data analyst or in a related field.
  • Sound inquisitive and analytical mind. 
  • A good team player.
  • Willingness to learn.
  • Must be proficient in MS Excel, PowerPoint, and Report preparation.

Compensation

  • Health plan
  • Pension
  • 13th Month bonus
  • Free Lunch.



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