Product Marketer Job at Nomba

Nomba, launched in 2017 as "Kudi.ai", is a chatbot that responds to financial requests on social apps. Nomba has since evolved to empower independent businesses to act as neighborhood banks offering basic financial services such as cash withdrawal, transfer and bill payments to all Nigerians, especially those in underserved communities. Today we process more than $500m in payments monthly.

With a vision to enable economic prosperity by supercharging businesses to run efficiently and meet their goals, nomba is making it easier for businesses to accept payments, make payments and manage their operations. With over 250 employees and more than 150,000 businesses on our platform across the country, we are creating a distinct gateway into the digital economy by providing businesses with access to everyday tools that simplify payments and drive their growth. With these easy-to-use tools, businesses of all sizes can now accept, process and manage payments online and offline while optimizing their operations.

We are recruiting to fill the position below:

Job Position: Product Marketer

Job Location: Lekki, Lagos

Job Details

• We are looking for a Product Marketer to join our super amazing growth team and lead our outbound growth/marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
• For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, Lifecycle stages and funneling strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our products.

About the Role

• Study company products and translate technical details into benefits for the user.
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Work with various teams (design, content, acquisition, product, sales) to implement strategies.
• Test marketing product features and email marketing campaigns to find the best congruence.
• Be the custodian of customer education by providing timely and easy to understand product updates and messaging.
• Managing digital onboarding flow for users, to move them through different funnel stages.
• Building a loyal community across user categories.
• Owning our existing direct-to-customer channels and finding new ways to engage customers.
• Follow and analyze market trends to position and provide feedback to the Product.
• Develop product marketing strategies (digital advertising, product launching) to extend organic and paid adoption by users.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

About You

• BSc / BA in Marketing, Communications or similar field.
• Proven experience as a Product marketer, performance marketer or similar role.
• Background in marketing strategy and CRM marketing.
• Experience in market analysis.
• Experience with email marketing campaigns and proven funnel results.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Excellent communication skills.
• Keen eye for detail, analytical mind and strong quantitative skills.

What we offer

• Inspiring culture and people who work based on our EPIC values.
• Opportunity to work with the brightest minds.
• Focus on Mental and Physical health - health insurance, gym & spa sessions, and therapy sessions.
• In-office lunch.
• Paid annual leave.
• Hybrid working arrangements.
• Career growth.
• Pension.