Marketing Manager Job at Health Connect 24x7

Health Connect 24x7 combines next-generation telemedicine, telemonitoring and home health to provide you with immediate access to highly trained and experienced doctors and wellness experts for healthy, acute and chronic condition management and advice via voice/ video calls, as well as on-site doctors and clinics. You can talk to our full-time doctors and wellness experts from anywhere in the world, whether you are at home, at the office, on a business trip or on vacation. Health Connect 24x7 provides consumers with a true 24x7 population health management. Our goal is to ensure appropriate balance between quality and cost, starting from the moment you access our physician helpline to the point of recovery.

We are recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Yaba, Lagos
Employment Type: Full-time

Job Summary

• We are looking for an enthusiastic Marketing Manager to develop and execute impactful marketing campaigns with a clear focus on inbound lead generation, customer needs, and ROI.
• You will be responsible for all aspects of our marketing operations.
• This role will help to grow the HealthConnect24x7 brand’s influence locally while also increasing brand loyalty and awareness of our existing customers and prospective clients by developing and maintaining a sustainable marketing communications strategy.

Job Role
The preferred candidate will:

• Strategy – Develop, prioritize and implement marketing a plan to help deliver scalability and growth in line with business planning
• Analyze competition, SWOT, Segmentation, channels to market
• Budget Management and ROI
• Brand Positioning – devising strategies to position the brand in the industry at large and within the company’s target sectors
• Thought Leadership Programme – build our brand and position HealthConnect 24x7as an authoritative voice in the market in partnership with PR
• PR - Management of agency and plan
• Marketing campaign management and ROI metric and reporting for senior management
• Event Planning and Management - Developing regional events and conference participation plan
• Build and coach a marketing team
• Based on the data, drive SEO growth strategy to meet traffic and conversion goals
• Optimize PPC campaigns to maximize profitability
• Work closely with Product teams to define and prioritize the customer's needs.

Qualifications

• A Bachelor's Degree or Master's Degree
• 5+ years of core Marketing experience, out of which at least 2is in a management position
• Experience earned in a SaaS company, preferably in a start-up environment
• The ability to excel in both independent contributor and management positions
• Proven track record in lead generation
• Social media marketing experience
• Strong analytical skills
• Creative with strong oral and written communication skills, with strong attention to detail
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
• Results-driven with a passion to get the job done.

Skill Requirements:

• A proven track record in a B2B Marketing role, ideally for a service-oriented company or Tech startup
• A data-driven mindset - strong analytical skills, a knowledge of which metrics to measure, how to measure them, and how to optimize based on the results.
• Strong marketing fundamentals - a firm grasp of theoretical marketing concepts as well as their practical applications. Excellent content creation skills, as well as verbal communication skills
• Experience collaborating with C-Level stakeholders, sales executives, technical leaders, and product teams.
• Excellent communication skills - adept at clearly communicating your plans with the audience’s priorities in mind, influencing stakeholders to deliver to the highest standards
• Strategic thinking paired with practical implementation skills
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization.

Method of Application
Interested and qualified candidates should send their CV to: jobs@healthconnect247.com using the Job position as the subject of the email.

Recruitment Process

• Interview with HR and the Head of Sales and Marketing
• Use the case with a presentation to the marketing team
• Interview with CEO.